They're also more likely to choose a man with resources because of his greater ability to support a child. Before men start donating to Dr. About two-thirds say they masturbate, even though about half also say they feel guilty about it, Laumann says. Conley's research, the more women who will be out there looking for casual sex, which increases men's chances of finding a casual sexual partner. The men reported more partners on average than the women. They are likely to be more attuned to relationship quality because they want a partner who will stay around to help take care of the child. By contrast, women may be hard-wired to choose their partners carefully, because they are the ones who can get pregnant and wind up taking care of the baby. Women's sexual turn-ons are more complicated than men's. The majority of adult men under 60 think about sex at least once a day, reports Laumann. Campbell, for example, rattles off remedies she tried like a shopping list: Like Campbell, these are women in their 20s, 30s, and 40s, who are otherwise healthy, happy, and in control of every area of their lives—except, suddenly, the bedroom. However, the average female sex drive as reported in the study was lower than the male sex drive. The solution could be as simple as changing a medication you are taking, and improving any chronic medical conditions such as high blood pressure or diabetes. Women's desire "is more contextual, more subjective, more layered on a lattice of emotion," Perel adds. The manufacturers of flibanserin—and many of the women who participated in the clinical trials of the drug—say those benefits are anything but modest, and the side effects are mild and easily managed by, for example, taking the drug before bed. Women's sex drives are more influenced by social and cultural factors.