One had a couple in their bed and about to engage in sex while a GBA rested on a nearby pillow. After you pick one, she politely gives her name, measurements and age, and then challenges you to Rock-Paper-Scissors. No one was going to buy Seaman because they saw what seemed to be man-on-fish sex. Somewhere, Calvin Klein either shed a single tear or ran to consult his lawyer. Companies have been doing it for decades, and when your principal audience is comprised of young males, it makes perfect sense. Some of these girls are at least half donkey. Former SOA head of marketing Al Nilsen explained to Sega via email that Genesis games were intended to be enjoyed by all age groups, and not just the teenagers Sega hoped to steal away from Nintendo, and that sex was never a serious consideration in its advertising. This, I think, would have been just as ineffectual, given that Sega had spent half the decade trying to demonstrate that it made products for an older, more mature audience. It's then up to you have to navigate through the empty streets and return the money to your pimp's walk-up window. Moreover, no arcade ad Sega produced at the time matched the levels of the controversy generated by some of its competitors, such as Atari, whose Gotcha game caused a stir because of its breast-like controllers. Actually, "cute" isn't the right word for all of them. It's not the worst shooter ever made, but it is the worst shooter to advocate putting your mouth on a man's asshole, and that's a good way for an impressionable kid to catch dysentery. Later arcade hits would continue to use women as promotional tools. Similarly, in Pacific Novelty, a company ironically founded by later Sega of America President Bernie Stolar, sold a game called Shark Attack, another title that centered its promotion on sex. As the decade wore on, however, the publisher decided to make its advertising more ambiguous to reflect what it believed to be changing sensibilities. Personal communication with Ken Horowitz. Its advertising has been decidedly tamed in the U.